SoftSwitching Technologies - About Us

Whether you're seeking a fact sheet for your next feature or background information on company history and principals, the press-related resources you require can be found on this page. For any additional information or specific requests, please contact Nate Towne at ntowne@hiebing.com or by phone at 608-256-6357.

EXECUTIVE BIOS | FACT SHEET | IMAGE LIBRARY

WILLIAM E. BRUMSICKLE, VICE PRESIDENT OF ENGINEERING

Dr. Brumsickle joined SoftSwitching Technologies in 1998, where he now leads all research, development and product planning initiatives.

Dr. Brumsickle brings an extensive background in power-related research and considerable technical knowledge to his role. After serving as industrial applications engineer for static power conversion products at Enerpro, Inc., he participated in research projects for soft switching converters, active power filters, power electronics building blocks (PEBB), large-scale UPS, and traction-drive applications of high-voltage transistors under the Wisconsin Electronic Machines and Power Electronics Consortium (WEMPEC) at the University of Wisconsin—Madison.

A Senior Member of the IEEE, Dr. Brumsickle has 15 published papers and serves as chairman of the Voltage Sags Analysis chapter of IEEE Std 493-2007, Design of Reliable Industrial and Commercial Power Systems. His professional interests include power electronics conversion for utility and industrial applications, soft switching inverter design and control, and the physics, monitoring and mitigation of power quality disturbances.

Dr. Brumsickle received his B.S. in physics from the University of Washington, Seattle, and M.S. and Ph.D. degrees in electrical engineering (power and energy systems) from the University of Wisconsin—Madison.

JASON DOESCHER, CHIEF FINANCIAL OFFICER & GENERAL MANAGER

Mr. Doescher joined SoftSwitching Technologies in September 2000 and currently serves as Chief Financial Officer and General Manager. Previously, Mr. Doescher was Corporate Controller for Advanced Separation & Process Systems, a leading provider of modular and field-erected process systems, where he assisted in preparation of due diligence analysis, purchase contract preparation and financing for acquisitions.

Prior to joining Advanced Separation & Process Systems, Mr. Doescher was an auditor with Virchow Krause & Company.

Mr. Doescher received his B.B.A. in accounting from the University of Wisconsin. In addition, Mr. Doescher is a licensed certified public accountant in the state of Wisconsin.

SOFTSWITCHING TECHNOLOGIES PROFILE

SoftSwitching Technologies^® is a global leader in power quality solutions for all automated industrial markets. The company develops products, systems and services that effectively detect, correct and restore power at any automated manufacturing operation, and protect sensitive processes, equipment and facilities from the negative effects of Dirty Power. Dirty Power can cause dips in voltage quality (otherwise known as "voltage sags"), which have been shown to cost the United States economy over $150 billion per year in unscheduled equipment downtime.

Real-Life Examples of the Impact of Voltage Sags

A major U.S. auto manufacturer loses anywhere from 10 to 30 cars when production is interrupted by one voltage sag; such voltage sags occur an estimated 10—20 times per year at each plant
Fiber-optic cable bundles can snap when a voltage sag is encountered during the manufacturing process, costing cable manufacturers millions of dollars annually
Semiconductor fabrication houses lose millions of dollars a year in microchips due to voltage sags. As a result, the semiconductor industry was the first group to formulate and enforce a voltage sag susceptibility standard, the SEMI F-47

PROFILE BATTERY-FREE UNINTERRUPTABLE POWER SUPPLY (UPS) PRODUCTS

SoftSwitching Technologies' Dynamic Sag Corrector (DySC^®) battery-free UPS technology provides an unbroken flow of clean energy at manufacturing facilities, keeping operations running smoothly with little maintenance. The DySC technology operates without batteries and contains no moving parts to sustain or replace. DySC utilizes patented double conversion inverter technology that protects against the voltage sags and momentary power outages that account for 30% of all manufacturing downtime.

SoftSwitching Technologies operates the world's largest privately owned power quality tracking network, the I-Grid^® intelligent network. With thousands of I-Sense^® voltage sag detectors strategically located across the country and networked to the I-Grid, SoftSwitching Technologies helps manufacturers collect, analyze and correlate power quality data, delivering the information real-time through Internet-based technology.

EXECUTIVE MANAGEMENT

William (Bill) Brumsickle, Ph.D., Vice President, Engineering
Jason Doescher, CPA, Chief Financial Officer (CFO) & General Manager

HEADQUARTERS

8155 Forsythia Street, Middleton, Wisconsin 53562

WEB

www.SoftSwitch.com

HISTORY

SoftSwitching Technologies was founded in 1995 and introduced its first power quality market solution, the DySC, in 1998. It began commercial sales of DySC products in 1999, and in 2001 demonstrated its fully functional I-Grid^® power quality detection system prototype. Today, SoftSwitching Technologies offers some of the most affordable, effective and scalable power quality and detection solutions available on the market. SoftSwitching Technologies currently employs over 40 people and serves major manufacturing customers and utility companies all over the world.

KEY CUSTOMERS

SoftSwitching Technologies customers include both middle market firms and blue chip companies such as General Motors, Chrysler, Ford, BMW, Honda, Applied Materials, Texas Instruments, Motorola, Hynix, Kraft, General Mills, Campbell's, ConAgra and Anheuser Busch.

CONTACT

Nate Towne, Hiebing, 608.256.6357, ntowne@hiebing.com